The Geneva Group

The Geneva Group is a collection of leading professionals in the business, nonprofit, education, and marketing fields, who are affiliated with RR&A. As a special service to our clients, RR&A brings them together to evaluate market analysis and survey results and make recommendations to your organization. In short, it is our answer to team teaching.

The Geneva Group operates in the following manner. First, they work with RR&A to study the information to be evaluated and then meet in roundtable sessions with clients so that experts and clients participate in fine-tuning their plan together. Geneva Group members remain available to the client from the initial meeting forward. Based on the needs of the client, the Geneva Group may participate in a one or two day in-depth meeting, a telephone or web conference, or a personal meeting.

By combining solid, dependable, and confidence-building research with experienced talent, RR&A has resolved business growth and market-impact issues for more than 300 organizations, businesses, and programs for three decades. Our experience has proven the simple, historic lessons of success:

• Effective marketing results from building long-term relationships based on fulfilling specific needs for your markets. These programs take time to conceive, plan, and execute.
• Effective growth depends on adhering to a compelling mission which your markets believe in as much as you do. This requires building on clear goals and strategies.

In any setting, RR&A and the Geneva Group will be available to the client through the successful implementation of their program.