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Analyzing Markets: Market Surveys & Analysis

Virtually every organization or business wants to determine how to grow, expand their customer or donor base, and enhance their impact. To do this successfully requires in-depth knowledge of your target markets, as groups and as individuals.
Institution leaders need to understand:

What are our customers’ urgent needs and concerns? How do they express them?
When do they want to do something about them? What will cause them to do so?
How will they become interested in what we have to offer, and what will compel them to finance their interests in our enterprise?

There are two ways RR&A can help you gain this knowledge:

Our Marketing and Financial Analysis is a comprehensive project that examines your current and past trends in marketing and financing your business and in managing and developing programs, services, products, customers, clients, donors, investors, board, and staff. Through careful research and realistic projections, RR&A charts what you can expect to achieve in the future based on these trends. In addition, we provide practical recommendations to help you follow your established course or improve upon it.
Our Market Survey often follows the Marketing and Financial Analysis and provides an in-depth survey of a scientific sampling of your existing markets and future markets. We work closely with your professional team to identify and conduct interviews with past, current and prospective customers or donors. Then we prepare a detailed analysis of the findings to show how to identify and grow these markets and increase the effectiveness of your organization. Survey results often point the way to long-term strategic plans, campaigns and programs.

The knowledge gained from these studies may result in revised mission statements, goals, priorities, timing, human resources needs, resource allocations, cost estimates, and anticipated measures and results.

The Marketing and Financial Analysis shows you how to get started on your growth track, and Market Surveys chart longer-range marketing and income generation programs.